Strategy Definition

“It is not the most intellectual of species that survives, it is not the strongest that survives, but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself”

-Charles Darwin

Our first step for evolving your operating model is to rethink your strategy in light of the external forces at play.

We do this by using our three step ABC model for strategy design.


We can use our extensive knowledge of key trends such as new technological breakthroughs, shifting market demands, changing competitive strategies and macro economic forces to provide clarity on your organisation’s environment and provoke imagination to rethink your operating model.


We can paint the picture of this design space to help you go beyond incremental change and identify ways of unlocking new forms of value for your customers.

We can work with your Executive team to identify new business models and prototype options to help build exactly what the future could look like.


Using our prototypes, we can then work with your Executive to make a strategically sound choice by evaluating each option through a different lens including acceptable level of risk, growth potential and any constraints.

Designing the right strategy is certainly not as easy as ABC, but once you’ve done all the hard work, it’s essential that your people can connect what they’re doing with why they are doing it and how it aligns to your future ways of working. Culture eats strategy for breakfast, lunch and dinner so ensuring your people are engaged is an essential ingredient for any organisational change.

Articulating ‘what to change’ i.e. designing your operating model, is therefore a critical next step.